What will you do when you are faced with a situation to market a product without much resource? Being in the marketing line for the past 17 years, I have faced such situations many times. Though every business owner knows the importance of marketing, yet, the marketing department is a cost-centre. When faced with declining profitability, the first thing people do is to cut their marketing dollars. Whether you are a startup entrepreneur, or a marketing personnel or may even be the managing director of a large corporation, you will always be faced with this question –“How do I market the product with the least resource?

Today, in this blog, I will share with you that what seems impossible 10 years ago, may no longer be impossible with today’s digital media technologies. You can really startup your business, market your products effectively without having to incur millions of dollars on advertising or having a large sales force. You just need to know how to leverage on the digital media tools.

Here’s the secret: You need to master the following digital media:

1. Website & Search Engines
2. Mobile Apps
3. Social Media
4. Video
5. Digital business cards
6. Emails
7. SMS
I can’t tell you everything about these tools in just one blog post. So this will be the first of a series of blogs. In each blog, I will share with you tips and secrets on how you can master each of the media to market your products more effectively than traditional advertising (TV & print media) and yet incur much lower marketing expenditure.